Experience

West Cary Group

2022 - Present Creative Director

• Leading a creative team of copywriters and designers for a variety of clients.

• Inspiring innovative work that solves the right challenges.

• Driving robust results that consistently outperform established KPIs.

Freelance Consulting

2020 – 2022 Writer and Creative Director

• Consulting, writing and creative direction.

DDC

2015 – 2020
Vice President, Creative Content

• Managing and directing a team of over 20 freelance writers across the country.

• Managing direct writing reports at DDC main office in Washington, D.C.

• Writing and directing all internal creative content in addition to managerial role.

Senior Copywriter

• Managing and developing all creative content for more than 20 clients, including video scripts, t.v. and radio spots, print and digital collateral. 

 Capital One 

2013 – 2015
Senior Copywriter

• Performing as Associate Creative Director; leading and managing retail bank team, mentoring junior writers and ADs, developing new brand and editorial guidelines with senior leadership.

• Producing unparalleled, response-drive campaigns for Fortune 500 company.

• Leading writer for national radio spots and grand opening collateral. 

RTC (Wunderman network agency) 

2007 – 2013
Senior Copywriter 

• Being a creative visionary for the client; developing strategic communications that push the brand forward.

• Producing impressive campaign results despite rigorous budget constraints (AARP Where to Look campaign resulted in a 10% increase in ROI from the previous year).

Copywriter

• Conceptualizing, writing and developing topnotch digital and print campaigns. 

• Championing work that meets stringent legal and regulatory standards.

ThinkFun, Inc.

2006 – 2007
Marketing Communications Manager

• Establishing and maintaining a positive brand voice by writing compelling press releases and collateral materials. Key writer for prestigious industry magazine articles.

• Promoting brand message at twelve annual trade shows; providing direct-to-retail sales during the event and developing post-show profitability analysis.

Anthem Blue Cross and Blue Shield

1999 – 2005 
Communications Specialist

• Transforming complex health care material into a variety of sales and promotional materials that consumers can easily understand.

 Communications Coordinator

• Creating member communications strategy across varying demographics and complex product designs; solving complex customer inquiries.

Production Coordinator

• Planning and developing timely and effective communications strategies for DTC initiatives.