Build with Strength

Developed daily social media posts to highlight the safety attributes of concrete when compared to wood construction. Research conducted with industry professionals, safety personnel and code officials demonstrated the need to showcase the superiority of concrete for safe and affordable commercial buildings.

Supported coalition efforts across the country to develop geo-targeted social media posts that supported local policy goals. By presenting a localized and consistent push in local cities and counties where building legislation was being considered, the coalition tapped directly into the hearts and minds of officials who were considering safety standards for their constituents.