Your Energy Campaign 

Created the idea and the copy for this social media video ad specifically targeting individuals who were engaging with beauty videos online. Goal was to provide relevant, timely content that highlighted cleaner, more environmentally friendly natural gas and drive to existing brand campaign for more information.

Created brand awareness video for American Gas Association launch. Developed grassroots campaign name, the idea for an everyday energy spokesperson (“Natalie”), wrote all video scripts, and co-directed video shoots from start to finish for all brand videos – more than 16 videos in total. Goal was to highlight natural gas as a cleaner and more efficient energy choice for America.